Advertising through newspapers, magazines and T.V are the
things of the past. These are actually no longer advantageous for the
companies, these days. At present, advertising campaigns are run on mobile
phones. Every day, mobile users get abundance of marketing messages on their
phones. There is no denying that SMS marketing platform has taken the
advertising world to its top. This particular marketing platform enables
companies to make direct contact with their customers. Currently, people want
to stay updated about all the new services, products as well as discount offers
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